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HASSET Thesaurus

Concept information

ECONOMICS > TRADE > MARKETING > DIRECT MARKETING

Preferred term

DIRECT MARKETING  

Definition

  • A METHOD OF MARKETING GOODS OR SERVICES USING DIRECT MAIL, TELEMARKETING, OR MEDIA ADVERTISING, IN RESPONSE TO WHICH CUSTOMERS ORDER DIRECTLY FROM THE MANUFACTURER OR PROVIDER

Broader concept

Narrower concepts

History note

  • TERM CREATED MARCH 2007. DEFINITION AMENDED OCTOBER 2008

Keyword search

Definition source

  • OED

URI

https://hasset.ukdataservice.ac.uk/d431a304-2311-4dcb-8061-4f95bad69a57

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